Cutilisci is more than just a restaurant; it's nestled within the captivating backdrop of San Giovanni li Cuti, a former fisherman's village along the Catania seaside. Yet, despite this idyllic setting, their communication had been overly focused on their products and menu offerings, failing to convey their profound connection to the sea.

Recognizing the intrinsic bond between Cutilisci, its staff, and the Mediterranean Sea, we embarked on a strategic reorientation of the brand. Our approach aimed to highlight the authentic vibes of Cutilisci, capturing the essence of the sea that permeates every aspect of the dining experience.